Bleach London – Hairy Monster
Art Direction
Art Direction
To mark their inaugural LA salon opening and entry into the American market, Bleach sought a bold and unconventional debut.
The brief was to capture the brand's spirited and rebellious DNA while embodying the transformative "fresh bleach" feeling in an immediate visceral way. This gave birth to the concept of the larger-than-life hairy monster—a lively tribute to our dynamic, unapologetically colourful inner selves.
The brief was to capture the brand's spirited and rebellious DNA while embodying the transformative "fresh bleach" feeling in an immediate visceral way. This gave birth to the concept of the larger-than-life hairy monster—a lively tribute to our dynamic, unapologetically colourful inner selves.
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