Rapha - Rising
Motion Design
Digital Design
Motion Design
Digital Design
Over twenty-three days, Rapha Rising challenges participants to conquer 4600 meters throughout July. To fuel engagement and community spirit, we created versatile omni-channel motion assets as a core part of the campaign.
Integral to this was Rapha's humor-laden personality quiz featuring animated illustrations that payed homage to the various cycling personas. This approach, delivered with a lighthearted touch, strongly resonated with riders, enriching the journey with more shareable moments.
Integral to this was Rapha's humor-laden personality quiz featuring animated illustrations that payed homage to the various cycling personas. This approach, delivered with a lighthearted touch, strongly resonated with riders, enriching the journey with more shareable moments.
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